About
Hi, I’m Kelly — founder of the brand and one of the designers behind every bag.
I started this because I wanted to make something real.
A bag that let my plushies come with me, and gave me a way to express myself without holding back.
From picking fabrics to sketching each shape, every bag has its own little story — sometimes mine, sometimes someone else’s.
But every one of them is made with care.
Our Story
Growing up, I was always surrounded by my plush companions. From the Pluto Prize I unwrapped on Christmas when I was five, to the teddy bear I got for my sixth birthday, to the later additions—Story, Telly, and Ambrose—they all witnessed my journey and became the spark behind my brand. To me, every plush has its own personality and warmth. I loved taking them on trips, slipping them into my backpack, even sneaking them into school. But that often meant they got dirty—or worse, I once lost a pink unicorn my mom had given me. That regret has stayed with me, and it made me realize: plushies aren’t just toys; they hold emotions and memories, and they deserve to be cared for.
As I grew older, bags became more practical and minimalist—but none of them could carry my little world. In college, I decided to follow my passion for design and started creating my own “display bag.” I learned to draft patterns, select fabrics, and work with factories, revising the design dozens of times until it matched what I envisioned. I made it in different sizes—small enough for Telly, big enough for Teddy. The clear window lets them always be seen while keeping them clean. I didn’t start making it to chase a trend or build a brand, but simply to give my plush friends a cozy place, and myself a way to express who I am.
When I began taking the bag and my plushies out with me, friends who also loved plush toys saw it and asked me to make one for them too. That’s when I realized it wasn’t just my own need—it was something many people felt. We all want our plushies to be by our side, to be seen, and to represent a part of who we are.
Today, we’re still a small team. Sometimes we take our own photos, trim loose threads, and pack orders by hand. But being small means we can pour extra care into every detail and make each bag feel warm and personal. For us, it’s not just about looks—it’s about companionship and self-expression. If this bag can join you on a shopping trip, at a gathering, at a convention, or even when meeting someone important, then it’s already worth it.
STUDIO
