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About

Hi, I’m Lulu — founder of the brand and one of the designers behind every bag.

I started this because I wanted to make something real.

A bag that let my plushies come with me, and gave me a way to express myself without holding back.

From picking fabrics to sketching each shape, every bag has its own little story — sometimes mine, sometimes someone else’s.

But every one of them is made with care.

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Our Story

It all started because I wanted to take my plushies outside—with me.

As a kid, I was obsessed with stuffed animals. They didn’t talk, but they always seemed to understand.

To me, each one had its own little personality, its own quiet warmth. I’d take them on trips, sneak them into my backpack, bring them to school.

But as I got older, bags became... more functional. Minimal. Practical. And somewhere along the way, they stopped having room for the things that made me feel like me.

So I made my first display bag.

It wasn’t about chasing trends. I wasn’t trying to start a brand.
I just wanted my plushies to have a place—to be seen, not hidden.
And I needed a way to express myself, too.

I started learning how to make bags from scratch—sketching, sourcing fabric, working with factories. Some designs took dozens of revisions to get right. But I kept going, because I genuinely cared.

When I gave one to a friend, she said,
“Finally—I can bring mine out and not feel weird about it.”

And that’s when it clicked.
It wasn’t just me.

This bag held more than plushies. It held our need to express, to carry something that means something—to be understood without explanation.

Today, we’re still a small team.
We shoot our own photos, trim the threads, pack the boxes by hand.

But maybe that’s why every detail still feels personal. Every bag gets the time, thought, and love it deserves—not just to look good, but to mean something.

We’re not here to follow trends.
We’re here to create something you’ll carry again and again—because it feels like you.

Whether you’re heading to a con, out shopping, seeing friends, or meeting someone special—
if your plushie’s coming with you, then this bag is doing its job.

lingganqiang

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